Over a decade ago, our founder, Iris Casanova, took a cupcake decorating class at a local Michaels store. The class opened her eyes to not only something she loved doing but also the possibility to share her creations with her neighbors and community. So, she became a vendor at a farmers’ market. Eventually, her experience as a vendor and love for supporting small businesses manifested into leading her own market.
In 2012, Florida Fresh Markets opened at Cleveland Clinic instantly building a sense of community. Today, Florida Fresh Markets can be found all over South Florida as the leading market for locally-sourced products. Our goal is to bring local businesses even closer to home while creating an inviting experience.
“Florida Fresh Markets cultivates community. Throughout the years, I’ve seen many vendors and customers become close friends and family. At the heart of our markets is promoting and celebrating local businesses. We love to create spaces where people can gather and enjoy good food, live music, artisan products, and anything and everything authentic to our communities.”
Iris Casanova
— Founder —
Get to Know Our Vendors
Florida Fresh Markets is a home to some of the most inspiring local vendors. Read about their personal journeys and the extraordinary growth of their local businesses.